Last Friday Gucci opened its largest store inside the Trump Towers. The crowd sported "Gucci Loves New York" t-shirts made for the occasion and Times Square's jumbotron played the "Gucci Loves New York" advertisement throughout the week.Personally I think this is a big stint to get their name back in fashion magazines. The past few years they have relied on their logo bags to make the company profit. Personally I'm sick of seeing tiny tweens sporting Gucci purses. Hopefully this new ad campaign and new store will bring the attention back to their runway style, not their commercialized, whored-out bags. But I dunno, their Resort 2008 hasn't fared as well as their Autumn/Winter 2007 line. While there are some darling pieces, the collection as a whole bores me. It reminds me way too much of last seasons resort wear. Uck.
1 comment:
I agree with you 100% about the latest Gucci bags. I haven't seen anything I've loved in forever. I think what they are doing with donating the proceeds from the "Gucci Loves NY" bags is great. However, could they have designed a more attractive bag? It's horrrrrrible! Thoughts?
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